New Report Offers Order Management System as a Solution to Solve the Great Digital Divide Plaguing Retailers

BRP 2018 Special Report - OMS
While retailers understand the importance of moving to a unified commerce model, executing the strategy is challenging.

According to a new report from BRP, retailers are not keeping up with customer expectations. This gap between consumer demand for digital capabilities within the store and most retailers’ current ability to support this is the ‘great digital divide’ that is plaguing the retail industry. BRP published the special report OMS – The Brains of the Operation, based on the 2018 POS/Customer Engagement Benchmarking Survey, to address retailers’ need to find a solution to meet rising digital expectations.

Consumers say that digital influences up to 75% of pre-store visits and is leveraged in 46% of their in-store shopping experiences; however, less than half of retailers deliver on the most important digital capabilities that customers desire. To meet rising customer expectations, retailers can no longer rely on legacy systems that are not designed to accommodate today’s retail environment. Retailers realize that unified commerce is a retail imperative, but execution on that strategy is challenging. The answer may be utilizing an order management system (OMS) as the platform for unified commerce.

Many retailers have cobbled systems and processes together as a ‘just get something done’ approach in an attempt to deliver a seamless customer experience across channels. The unfortunate result of this quick fix approach is a ‘faux’ omni-channel model that doesn’t execute as promised and risks disappointing customers.

“While retailers understand the importance of moving to a unified commerce model, executing the strategy is challenging,” said David Russo, vice president, BRP. “It can be a daunting project when considering the scope of a commerce platform that enables and supports every customer touch point – in real-time. The answer may be utilizing an order management system as the platform for unified commerce.”

To fix this problem, retailers need to rethink old paradigms and adopt a new approach to unified commerce. To support this desired experience and increased capabilities, retailers need a robust order management solution that can serve as the anchor for the single shared shopping cart and operate as the brains of a unified commerce platform.

To download OMS – The Brains of the Operation, visit:

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit

- more news:

  1. Infogain Announces Strategic Alliance with Jesta I.S.
  2. Driver Vehicle Inspection Report (DVIR) System on Apple iOS Platform Keeps Fleets Safe, Operational and Compliant
  3. TEKLYNX International Improves GHS-Compliant Labeling Efficiency and Accuracy for Shepherd Material Science
  4. Seagull Scientific Names Vice President of Sales
  5. Zebra Appoints Cristen Kogl As Senior VP, General Counsel and Corporate Secretary
  6. Anderson & Vreeland to Highlight Key Technologies at Labelexpo Americas
  7. Oregon Dispensaries Get Custom Cannabis Enterprise Resource Planning (ERP) Experience
  8. Tyson Foods Selects FoodLogiQ to Connect Supply Chain
  9. Prop 65 Deadline Impacts Candlemaker Labels in California
  10. ScanSource Acquires Professional Services Business, Canpango
  11. TEKLYNX named a 2018 Best Place to Work by Milwaukee Business Journal!
  12. RFID Tracking Canadian Cannabis Seed to Sale