Digimarc Hosts Webinar Series on the Power of Connected Packaging Technology

 

WHAT:

 

Digimarc Corporation, the inventor of the imperceptible Digimarc Barcode, is hosting a webinar series on best practices for maximizing the benefits of connected packaging. In the next webinar, "How to Create the Connected Package," leaders from McCormick, Sun-Maid and Wegmans will share best practices for leveraging GS1 US Mobile Scan™ and the DWCode™. The discussion will offer insight on design and content strategies to maximize the customer experience. The series is free and open to the public. Interested parties can register here.

     

WHO:

 

Panelists, "How to Create the Connected Package:"

   
  • Steve Schwartz, Manager of Store Operations, Wegmans
  • Michael Okoroafor, VP Global Sustainability and Packaging Innovation, McCormick
  • John Slinkard, VP Supply Chain Management, Sun-Maid 
  • Rich Richardson, VP Standards Development, GS1 US
     

WHEN:

 

Wednesday, November 8, 2017, 1pm - 2pm ET/10am - 11am PT

     

WHERE:

 

Register here for the webinar.

If you can't attend, register to receive a link to the recordings after the live show.

     
     

REPLAY OF WEBINAR #1:

     

WHAT:

 

In the first webinar series, "5 Reasons Why Brands Must Embrace Connected Packaging," industry leaders outlined how connected packaging is the key to successful brand strategy, resulting in increased checkout efficiency, supply chain modernization and more consumer engagement.

     

WHO:

 

Panelists, "5 Reasons Why Brands Must Embrace Connected Packaging:"

   
  • Dan Buckman, VP, Customer Solutions, WestRock
  • Bob Taylor, Senior Systems Architect, HP
  • Laura DiSciullo, Senior VP of Marketing and Product Management, GS1 US
  • Heidi Dethloff, VP of Marketing, Digimarc

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